PENGARUH GAMBAR PERINGATAN BAHAYA MEROKOK PADA KEMASAN ROKOK SAMPOERNA MILD TERHADAP SIKAP MAHASISWA FAKULTAS ILMU KOMUNIKASI

NABILA, CICI (2019) PENGARUH GAMBAR PERINGATAN BAHAYA MEROKOK PADA KEMASAN ROKOK SAMPOERNA MILD TERHADAP SIKAP MAHASISWA FAKULTAS ILMU KOMUNIKASI. Diploma thesis, Universitas Islam Riau.

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Abstract

Cigarettes are objects that emit pollution for the health of the lungs, one cigarette suction poses a dangerous threat to health. Efforts to sensitize cigarette addicts have been carried out, ranging from the campaign of the dangers of smoking to health to the application of the rules on the inclusion of written warnings of the dangers of packaging and advertising on television, although there are many harmful effects for cigarette addicts, but cigarette addicts are not deterrent, even though the cigarette packaging has already were warned that "smoking can cause cancer, heart attacks, impotence of pregnancy and fetal disorders" but the warning seemed to be ignored by cigarette addicts, even now there is a new warning that "smoking kills you". The formulation of the research problem is how much influence the warning picture of the dangers of smoking on the packaging of Sampoerna mild cigarettes on the attitude of students of the faculty of communication. This research approach is quantitative. The population was taken from students of the faculty of communication in 2018 with a total of 190 students, and with a sample of 66 respondents. The independent variable is a warning picture of the dangers of smoking on cigarette packaging shampoo shampoo mild. The dependent variable is the attitude of the students of the faculty of communication. Data collection was carried out by distributing questionnaires to students of the faculty of communication at the Riau Islamic University. By using a simple linear regression method. And the t test results obtained t value for the smoking hazard warning variable variable of 6.348> 2.012 and p value of 0.361> 0.05 so it was concluded that the relationship between the dependent and independent variables was linear. And the magnitude of the influence of the results of this study amounted to 38.6% while 61.4% influenced by other factors namely parents, friends, knowledge, personality factors that want to try.

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