Pengaruh Merek Dan Kualitas Sepatu Second Original Terhadap Minat Beli Kaum Muda (Studi Kasus Konsumen Pasar Jongkok Kota Tembilahan)

Nursina, Rizki (2021) Pengaruh Merek Dan Kualitas Sepatu Second Original Terhadap Minat Beli Kaum Muda (Studi Kasus Konsumen Pasar Jongkok Kota Tembilahan). Other thesis, Universitas Islam Riau.

[img] Text
175210276.pdf - Submitted Version

Download (1MB)

Abstract

Based on Partial testing, it shows that Brand (X1) has a positive effect on Purchase Intention (Y) where the value of T counts is 3,821> T table is 1,984. Quality (X2) does not have a positive effect on purchase intention (Y) with a value of T count 1.412 <T table 1.984. Meanwhile, the Simultaneous calculation shows that Brand (X1) and Quality (X2) together have a positive influence on Purchase Intention (Y) where the value of T count is 14.413> F table 0.324. and for the value of R Squere, it was obtained 0.229 where the brand factor (X1) and the product quality factor (X2) gave a weak contribution to buying interest (Y) which was 0.229 or 22.9%.

Item Type: Thesis (Other)
Contributors:
ContributionContributorsNIDN/NIDK
SponsorSUNDARI, EVAUNSPECIFIED
Uncontrolled Keywords: Brand Image, Product Quality, and Purchase Intention
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Budi Santoso S.E
Date Deposited: 01 Nov 2022 09:53
Last Modified: 01 Nov 2022 09:53
URI: http://repository.uir.ac.id/id/eprint/17095

Actions (login required)

View Item View Item