Nursina, Rizki (2021) Pengaruh Merek Dan Kualitas Sepatu Second Original Terhadap Minat Beli Kaum Muda (Studi Kasus Konsumen Pasar Jongkok Kota Tembilahan). Other thesis, Universitas Islam Riau.
![[img]](http://repository.uir.ac.id/style/images/fileicons/text.png) |
Text
175210276.pdf - Submitted Version Download (1MB) |
Abstract
Based on Partial testing, it shows that Brand (X1) has a positive effect on Purchase Intention (Y) where the value of T counts is 3,821> T table is 1,984. Quality (X2) does not have a positive effect on purchase intention (Y) with a value of T count 1.412 <T table 1.984. Meanwhile, the Simultaneous calculation shows that Brand (X1) and Quality (X2) together have a positive influence on Purchase Intention (Y) where the value of T count is 14.413> F table 0.324. and for the value of R Squere, it was obtained 0.229 where the brand factor (X1) and the product quality factor (X2) gave a weak contribution to buying interest (Y) which was 0.229 or 22.9%.
| Item Type: | Thesis (Other) | ||||||
|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||
| Uncontrolled Keywords: | Brand Image, Product Quality, and Purchase Intention | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Depositing User: | Budi Santoso S.E | ||||||
| Date Deposited: | 01 Nov 2022 09:53 | ||||||
| Last Modified: | 01 Nov 2022 09:53 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/17095 |
Actions (login required)
 |
View Item |
