Haryati, Putri Gus (2022) Strategi Komunikasi Siak Televisi Dalam Memperluas Segmen Pemirsa Melalui Aplikasi Teras (Televisi Radio Siak). Other thesis, Universitas Islam Riau.
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Abstract
The research entitled: "Siak Television Communication Strategy In Expanding Audience Segment Through TERAS Application (Television Radio Siak)" Against the background of the communication strategy needed in the television broadcasting process in expanding audiences, This study aims to find out how the Siak Television communication strategy affects the expansion of the audience segment using the TERRACE application. By presenting events that are of interest to the community. With the programs that attract the public's attention, it is hoped that the audience segment of Siak Televisi will increase. By making interesting events and introducing the TERAS application to the wider community. This study uses a descriptive qualitative method, namely the data that has been obtained is described in words and separated according to their respective categories. To find out what was the beginning of the communication strategy process for Siak Television in expanding the audience segment through the TERAS application (Television Radio Siak). By using a communication strategy using POAC, namely.
| Item Type: | Thesis (Other) | ||||||
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| Contributors: |
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| Uncontrolled Keywords: | Communication Strategy, Television, POAC, TERAS Application | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Ilmu Komunikasi | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 28 Oct 2022 07:38 | ||||||
| Last Modified: | 28 Oct 2022 07:38 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/16866 |
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