Mardianti, Tengku Suci (2021) Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Minyak Herba Sinergi HPAI (Herbal Penawar Alwahida Indonesia) Di Kecamatan Bukit Raya Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of the study was to see the effect of brand image and product quality on purchasing decisions for HPAI synergy herbal oil in Bukit Raya Pekanbaru District. The method used in this research is a questionnaire. The population used in this study were buyers of synergistic herbal oil and 100 samples. The data analysis technique used is the f test and t test, multiple linear analysis and the coefficient of determination test. The types and techniques of data collection used are primary data obtained directly from respondents who use synergistic herbal oil. The results of the study simultaneously brand image and product quality simultaneously affect purchasing decisions.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | brand image, product quality, and purchasing decisions. | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Budi Santoso S.E | ||||||
| Date Deposited: | 23 Nov 2022 09:28 | ||||||
| Last Modified: | 23 Nov 2022 09:28 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/16719 |
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