Hariangga, Rizki (2022) Pengaruh Promosi Media Sosial Terhadap Keputusan Berkunjung Pada Cafe Rehat Coffee Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine the effect of social media promotion on the decision to visit the cafe Rest Coffee. The sample in this study is anyone who meets the criteria for being a sample, namely consumers who visit Cafe Rehat Coffe Pekanbaru through information on social media promotions for cafes with a total sample of 50 respondents. The sampling technique in this study used the Porpusive Sampling Technique. The method for data processing uses data collection scale techniques, linear regression, coefficient of determination, partial T test. From the results of the tests that have been carried out, it can be concluded that Social Media Promotion has a positive and significant influence on visiting decisions.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Social Media Promotion, Visit Decision | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 18 Oct 2022 16:37 | ||||||
| Last Modified: | 18 Oct 2022 16:37 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/16642 |
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