Kurniawan, Bagas Dwi (2022) Pengaruh Media Sosial Terhadap Keputusan Pembelian Baba Parfume Di Kelurahan Tanjung Gading Kabupaten Indragiri Hulu. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to find out how the influence of social media on purchasing decision of baba parfume product. The method used is quantitative and the types of data used are primary and secondary data. The population of this research is people in tanjung gading village.. The sample in this study was 50 consumer respondents, using a accidental sampling method. Based on the result of analysis and data processing, it is known that social media variables have a positif and signifcant effect on purchasing decision for Baba Parfume in Tanjung Gading village, Indragiri Hulu regency.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Social Media, Buying Decision | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 18 Oct 2022 16:27 | ||||||
| Last Modified: | 18 Oct 2022 16:27 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/16623 |
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