Pengaruh Gaya Hidup Terhadap Keputusan Pembelian Produk Perawatan Wajah

Samoeri, Hanifah Juniati (2021) Pengaruh Gaya Hidup Terhadap Keputusan Pembelian Produk Perawatan Wajah. Other thesis, Universitas Islam Riau.

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Abstract

The decision of purchase is the process of making decisions that do individuals in determining an item or product which will be bought or absence. The style of life is one of the factors which allegedly can influence the decision of purchase someone into buying products care skin facial. This research aims determine whether there is influence of the style of life against the decision of purchase of products care skin facial. The subjects in this study were 145 people who were selected by purposive sampling technique. The method of collecting the data using ascale decisions of purchase are arranged by Herawati (2009), which amounted to 40 aitem and scale style of life that is compiled by Uden (2010), which amounted to 26 item. Data were analyzed by using the method of Wilcoxon Signed Ranks Test where the results show the value of the coefficient Asymp sig ( 2-tailed) worth 0.000 (p<0.05) . Can be concluded that there is influence positively the significant between variable style of life against the decision of the buyer 's products care skin facial. This means that the more high- style life then getting higher decision-purchase products care skin facial, and so also the reverse is getting low style of life then getting lower as well the decision of purchase of products care skin facial.

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