Nasution, Nursamsiah (2022) Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Restauran Pondok Jambu Di Kabupaten Padang Lawas. Other thesis, Universitas Islam Riau.
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Abstract
This study was conducted to determine the effect of price and service quality on customer satisfaction at Pondok Jambu Restaurant in Padang Lawas Regency. This research was conducted at Pondok Guava Restaurant. The sample in this study was 50 respondents using the accidental sampling technique, namely the sampling by chance taking into account the readiness of the respondents to be interviewed or even by means of a questionnaire. Data collection techniques using a questionnaire method with an ordinal scale model. The results of this study indicate that there is a significant effect between price and service quality on customer satisfaction.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Asril, Asril UNSPECIFIED |
| Uncontrolled Keywords: | Price, Service Quality, and Customers |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Mohamad Habib Junaidi |
| Date Deposited: | 15 Oct 2022 09:12 |
| Last Modified: | 15 Oct 2022 09:12 |
| URI: | https://repository.uir.ac.id/id/eprint/16482 |
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