Muhasan, Dede (2020) Analisis Kepuasan Konsumen Dalam Membeli Produk Spring Bed Merk Superfit Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
In increasing business competition, each company must be able to win the competition by displaying the best products and be able to meet the evolving and changing consumer tastes. To win this competitive competition, business actors are required to be able to create competitive advantage over their products and services in an effort to satisfy customers. This study aims to determine the level of consumer satisfaction in buying the spring bed Superfit products at Pekanbaru City along with the factors that most influence it. This research used a descriptive quantitative method. The results of the study concluded that the performance indicators consisting of a soft, comfortable and sturdy mattress that supports body weight are in the quite satisfied category. The feature indicators consisting of the upper mattress protector, the side of the mattress, and the handrails on the side are in the quite satisfied category. Reliability indicators consisting of durable mattress foam do not deflate quickly, and textures that do not wrinkle / damage are in the satisfied category. Indicators of conformity with specifications consisting of bonus pillows and bolsters from the Superfit brand, cots with the Superfit brand are in the quite satisfied category. The durability indicator consists of a durable springbed, the quality of the durable cot is in the quite satisfied category. Service indicators consisting of friendly staff, fast delivery services, cash and credit payment systems, and guarantees are in the satisfied category. Aesthetic indicators consisting of modern motifs and elegant colors are in the satisfied category. Perception indicators of quality consisting of superfit brands are superior to other brands with the same price and well-known brands are in the quite satisfied category.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Consumer Satisfaction, Spring Bed Superfit | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Administrasi Bisnis | ||||||
| Depositing User: | Mia | ||||||
| Date Deposited: | 15 Oct 2022 09:02 | ||||||
| Last Modified: | 15 Oct 2022 09:02 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/16422 |
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