Pengaruh Kemasan dan Harga Terhadap Keputusan Pembelian Konsumen Luk Yee/Asam Keranji Pada Industri Wirawong 3 Yarang Provinsi Pattani Selatan Thailand

Aleemamah, Abdulrohman (2020) Pengaruh Kemasan dan Harga Terhadap Keputusan Pembelian Konsumen Luk Yee/Asam Keranji Pada Industri Wirawong 3 Yarang Provinsi Pattani Selatan Thailand. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to determine the positive and significant effect of packaging on consumer purchasing decisions of Luk yee in the Wirawong 3 Yarang industry, Pattani Province Southern Thailand and to determine the positive and singnificant efface of price on consumer Province Southern Thailand. The data collection techniques used in thisStudy were questionnaires, interviews and documentation. The population in This study is that consumers shop for lik yee at wirawong 3 industry, yarang regency, south pattani province, Thailand. The sample used in this study was 96 people. Location this reseatch was conducted at the location of yarang regency, pattani selatan province, Thailand. This reswarch method is descriptive quantitative. Data analysis in this study was carried out using the help of the SPSS program. Bsed on the f test, it is obtained a probability value of 0.000 < 0,05, this means that the packaging and price simultaneously have a positive and significant effect on purchasing decisions.

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