Pengaruh Etika Bisnis Islam Terhadap Minat Beli Konsumen Dipasar Sukaramai Kecamatan Tapung Hulu

Lestari, Indah (2021) Pengaruh Etika Bisnis Islam Terhadap Minat Beli Konsumen Dipasar Sukaramai Kecamatan Tapung Hulu. Other thesis, Universitas Islam Riau.

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Abstract

ABSTRACK THE INFLUENCE OF ISLAMIC BUSINESS ETHICS ON CONSUMER PURCHASE INTEREST IN SUKARAMAI MARKET, TAPUNG HULU DISTRICT By: INDAH LESTARI NPM:175210682 This study aims to determine and analyze the influence of Islamic business ethics on consumer buying interest and to determine which variables have a dominant influence on consumer buying interest in the Sukaramai market, Tapung Hulu sub-district. The population in this study is the Sukaramai Tapung upstream market traders. The sampling technique used purposive sampling with a total sample of 117 people. Types and sources of data using primary and secondary data. The data collection technique used a questionnaire that was tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple linear regression, f test, t test and determination (R2). The results showed that responsibility, honesty, trustworthiness, friendly/communicative influence significantly on buying interest. Simultaneous testing of responsibility, honesty, trustworthiness, friendly/communicative and significant positive effect on buying interest. While the relationship between variables obtained the coefficient of determination (R2) of 81% and the rest is influenced by other factors

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