Karina, Karina (2020) Pengaruh Merek dan Harga Terhadap Keputusan Pembelian Produk Beras Merek Bola Naga Di Toko Dua Putri Taluk Kuantan. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to look at the influence of brand and price on purchasing decisions of Naga bola brand rice. The method used in this research is a questionnaire and observation using non-probability sampling method and puiposive sampling technique. The population used in this study were consumers in the shop of two daughters and 44 samples. The data analysis technique used is the f test t test, multiple linear regression analysis and the coefficient of determination test. The types and techniques of data collection used are primary data obtained directly from respondents. The results of the study simultaneously brand and price simultaneously affect rice purchasing decisions.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Brand, Price, and Purchase Decision | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Mia | ||||||
| Date Deposited: | 11 Oct 2022 02:28 | ||||||
| Last Modified: | 11 Oct 2022 02:28 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/16175 |
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