Aplikasi Penjualan Bagi Sales Mobil Daihatsu Di Pekanbaru Berbasis Android

Simanjuntak, Bayu (2019) Aplikasi Penjualan Bagi Sales Mobil Daihatsu Di Pekanbaru Berbasis Android. Other thesis, Universitas Islam Riau.

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Abstract

PT Daihatsu Capella Medan Pekanbaru is a company engaged in the sale of credit and cars. . PT Daihatsu Capella Medan Pekanbaru is very dependent on the internet world to spend all consumers in each region as a medium of promos and marketing. Customers of PT Daihatsu Capella Medan Pekanbaru are spread throughout the Riau region, there are 4 official dealer points located in Riau, namely two in Pekanbaru City, located on Jl. Jendral Sudirman, Pekanbaru and Jl. Soekarno-Hatta. The marketing activities carried out by sellers have also been marketing with an old and less efficient way that only relies on strategic locations and close acquaintances with carrying price simulation brochures and car pictures offered. This makes the information obtained by customers from outside the city of Pekanbaru and Duri about the promo from Daihatsu also about the Daihatsu car line. Sales application for sales of Daihatsu cars based on Android increases marketing, sales and ordering so it can help every consumer outside the city to get fast and appropriate service. This study uses sales and consumer data at PT. Daihatsu Capella Medan in the Riau region. The results obtained in this study are a sales application for Daihatsu car sales and based on the feasibility test of the system with the questionnaire method by 20 respondents showed an average total of 45% for "very good" and 54% for "good" choices.

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