Pengaruh Paid Promote Terhadap Keputusan Pembelian Pada Pizza Lezzato Di Kota Pekanbaru

Sulistyaningsih, Fritha (2022) Pengaruh Paid Promote Terhadap Keputusan Pembelian Pada Pizza Lezzato Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This research was conducted using two variables is paid promote as the independent variable (X) and purchase decicion as the dependen variabel (Y). This research was conducted with the aim of knowing the effect of paid promote on purchasing decisions at pizza lezzato in pekanbaru. The data used in this study is primary data collected through questionnaires that have been distributed. The hypothesis in this study is that if paid promote has a positive and significant the effect of thedse variables, then there is an inscrease in sales on purchasing decicions at pizza lezzato in pekanbaru. To determine the effect of these variables,indicator of paid promote variables are used, namely attractiveness, expertise, trust and purchasing decision indicators, namely need recognition, information search, alternative evaluation,purchase decisions and post-purchase behavior. In managing data using data analysis techniques validation test, reliable test, T test, coefficient of determination test, and simple linear regression using SPSS V.25. for the results of the test carried out that the paid promote variable effects purchasing decisions on pizza lezzato 67% and the rest is influenced by other factors not observed in this study

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