Firdaus, Muhammad (2021) Pengaruh Promosi Penjualan Kartu Paket Internet Terhadap Minat Beli Konsumen Pada Toko Boss Ponsel Kota Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
Abstract This study is to determine the effect of sales promotion of internet package cards on consumer buying interest at Boss Ponsel Store, Pekanbaru City. Promotion assessment indicators on consumer buying interest are used 2 variables, namely Promotion and Interests. Promotions include: Samples, Coupons and Premiums. Interests include Likes, Choices and Beliefs. This research is located on Jalan Kartama, Pekanbaru City. This research method uses a descriptive survey, namely prioritizing the list of questionnaires as a data collection tool. Quantitative method. The sample in this study amounted to 5 employees of BOSS handphone and 30 consumers. Technique of taking samples of BOSS Mobile Employees Using the Census. Based on the results of the analysis of this study, it can be concluded that the effect of the Intenet Package Card Sales Promotion on Consumer Purchase Intention at Boss Ponsel Stores in Pekanbaru City is categorized as Good. The results of research on promotion affect consumer buying interest at BOSS Ponsel store in Pekanbaru City.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Promotion, Interests and Mobile Phone BOOS | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Administrasi Bisnis | ||||||
| Depositing User: | Budi Santoso S.E | ||||||
| Date Deposited: | 04 Oct 2022 01:40 | ||||||
| Last Modified: | 04 Oct 2022 01:40 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/15940 |
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