Pengaruh Pengembangan Ekonomi Kreatif Dalam Minat Beli Konsumen Batik Tabir Riau Rani Di Kota Pekanbaru

Fakhrunnaldo, Fakhrunnaldo (2022) Pengaruh Pengembangan Ekonomi Kreatif Dalam Minat Beli Konsumen Batik Tabir Riau Rani Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

Text 187210093.pdf - Submitted Version Download (8MB)

Abstract

With the changes to the global economic map so that the development of the creative economy towards several sub-sectors of the creative economy with a basic understanding of information and creativity so that it becomes a major capital to face these challenges. These changes make the economic activities carried out become more effective and efficient. One of the economic sub-sectors encouraged by the Indonesian government is the creative economy in the fashion sector. This study aims to determine the effect of creative economy development on consumer buying interest in Batik Tabir Riau Rani in Pekanbaru City. The problem in this research is that every Tabir Riau Rani Batik Shop issues batik product designs with new designs and colors every year, there will always be an increase in sales of Batik products from the previous year. In expressing this problem, the writer uses quantitative method with descriptive survey research type by collecting interview data, questionnaires, observation, and documentation. After analyzing the results, the results in this study show the Influence of Creative Economy Development in Consumer Buying Interest of Batik Tabir Riau Rani in Pekanbaru City produces "Influence" on consumer buying interest in Batik Tabir Riau Rani. So it is recommended for the Tabir Riau Rani Batik Shop to keep at least maintaining the existing motif designs, and it would be better if the batik products from the Tabir Riau Rani Batik Shop continued to be developed on the basis of an understanding of creativity in the creative economy.

Actions (login required)

View Item