Islamic Marketing Management Information System Model

Agustin, Hamdi and Indrastuti, Sri and Rahman, Firdaus Abd (2019) Islamic Marketing Management Information System Model. In: The Second International Conference on Social, Economy, Education, and Humanity (ICoSEEH 2019), September 5-7, 2019, Pekanbaru, Riau, Indonesia. (In Press)

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Abstract

In various literature, the marketing information system model has been defined in various forms such as McLeod and Schell (2007), O’Brien and Marakas (2011) and Kotler and Armstrong (2014). But no one has looked at the Islamic perspective regarding marketing management information systems. This study purporse discuss the marketing management information system mode an Islamic perspective where every aspect of information is included in Islamic values. This paper can be used as a development literature in the field of management information systems. The results of this study found that inputs in marketing management information systems consist of Maximizing Value Information Systems, Market Information Systems and marketing research. While output produces a sharia marketing system consisting of products, values, promotions and places or distribution. The concept of Islamic marketing management information systems is based on the theory of Maqāṣid Syarī'ah. This theory comes from the Qur'an and hadith.

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