Analisis Faktor-faktor yang Mempengaruhi Keputusan Konsumen Dalam Meminjam Pada UED-SP Di Desa Rantau Sialang Kecamatan Kuantan Mudik Kabupaten Kuantan Singingi

Asri, Maya (2020) Analisis Faktor-faktor yang Mempengaruhi Keputusan Konsumen Dalam Meminjam Pada UED-SP Di Desa Rantau Sialang Kecamatan Kuantan Mudik Kabupaten Kuantan Singingi. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to determine and analyze the factors that influence consumer decisions in borrowing from UED-SP in Rantau Sialang Village. The research method used is descriptive quantitative method, and the data analysis technique used is multiple linear regression analysis. The data collection used a questionnaire with a research sample, namely consumers who borrowed from UED-SP in Rantau Sialang Village with a total of 64 respondents. From the recapitulation of respondents' answers, it shows that the factors that influence consumer decisions in borrowing from UED-SP in Rantau Sialang Village are cultural factors, social factors, psychological factors, and personal factors. The results of data analysis can be concluded that partially cultural factors, social factors and psychological factors have a positive and significant effect on consumer decisions in borrowing from UED-SP in Rantau Sialang Village. Meanwhile, personal factors partially do not have a significant influence on consumer decisions. Then simultaneously cultural factors, social factors, psychological factors and personal factors have a positive and significant effect on consumer decisions. The most dominant variable contributing to the influence of consumer decisions in borrowing from UED-SP in Rantau Sialang Village is psychological factors.

Item Type: Thesis (Other)
Contributors:
ContributionContributorsNIDN/NIDK
SponsorSyamsuddin, SyamriUNSPECIFIED
SponsorSundari, Eva1004017001
Uncontrolled Keywords: Consumer Decisions, Cultural Factors, Social Factors, Psychological Factors, Personal Factors.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
Depositing User: Mia
Date Deposited: 03 Oct 2022 01:13
Last Modified: 03 Oct 2022 01:13
URI: http://repository.uir.ac.id/id/eprint/15881

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