Analisis Produk Total Kue Bangkit Khas Riau Usaha Peningkatan Pendapatan Keluarga (UP2K) Kembang Melati Di Kota Pekanbaru

Mardatillah, Annisa (2016) Analisis Produk Total Kue Bangkit Khas Riau Usaha Peningkatan Pendapatan Keluarga (UP2K) Kembang Melati Di Kota Pekanbaru. Jurnal Valuta, 2 (1).

Text 13. Analisis Produk Total Kue bangkit khas Riau.pdf - Published Version Download (277kB)

Abstract

The research was conducted on Enterprise Income Families (UP2K) Jasmine Flower cake making this rise is a company engaged in the field of small and medium industries, which aims at realizing the typical work of regional specialties Riau. Making cakes rise has worked or has received direct aid to the government of industry ranging from the capital to the machine tool to process this produksi.Penelitian view of six indicators of Goods, Packaging, Brand, Label, service, and warranty. Analysing the total product aims to defend the existence of the company, despite high levels of competition that exist today. With the increasing development of the times, the more stringent of competition that exist among businesses. The purpose of research is to analyze the Total Product Jasmine Flower Cake Risen UP2K to increase the number of customers and the quality of taste through the products manufactured. In this study the authors use different types and sources of data are primary data and secondary data. Primary data is data obtained directly from the object of study that includes data on the number of population, the questionnaire data, interview data and other data deemed necessary. Secondary data is data obtained directly from the company research. And using a second sampling technique is a technique for sampling census accidental sampling. The results of the six indicators is Good Enough, it shows that the cake is risen Typical Processing Riau UP2K Jasmine Flower in Pekanbaru City must continue to increase the total product better future.

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