Effect Of Marketing Mix Of Services and Quality Of Services to Customer’s Loyalty (Case Study Of PT. Bank Perkreditan Rakyat Pekanbaru City, Indonesia

Rosmayani, Rosmayani and Mardatillah, Annisa (2016) Effect Of Marketing Mix Of Services and Quality Of Services to Customer’s Loyalty (Case Study Of PT. Bank Perkreditan Rakyat Pekanbaru City, Indonesia. International Journal of Commerce and Management, 4 (10).

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Abstract

Banking services sector is growing and competing in getting customers in the same market. One of bank in the Pekanbaru City is Bank Perkreditan Rakyat, Indonesia. PT Bank Perkreditan Rakyat Pekanbaru has a contribution to develop the local economy through the development orientation of the banking business that has a high correlation to the economy in the region, also the ability to serve the needs of the community, through access of financial services to the greatest possible extent of public. Bank Perkreditan Rakyat Pekanbaru should strive to comply these demands despite encounter a very tough competition that shown from many banks that operating in Pekanbaru. Therefore it is important to do research of Effect the Marketing Mix of Service and Quality of Service to Costumer Loyalty so PT Bank Perkreditan Rakyat Pekanbaru is able to increasingly compete competitvely to improve the best service. This research was conducted by using quantitative descriptive method. Taking 100 samples of the population. The results indicate to the Marketing Mix and quality of service both partially and simultaneously influence on customer loyalty of Bank Perkreditan Rakyat Pekanbaru City, Indonesia.

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