Influence Of Market Orientation And Innovation On Marketing Performance In Small Industry Of Malay Woven Textile, Riau Province, Indonesia

Rosmayani, Rosmayani (2016) Influence Of Market Orientation And Innovation On Marketing Performance In Small Industry Of Malay Woven Textile, Riau Province, Indonesia. International Journal of Economics, Commerce and Management, IV. ISSN 2348 0386

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Abstract

This research aimed to study on market orientation and performance of marketing innovation on a small industrial woven fabric wilt in Riau province, Indonesia and to obtain the test results and study on influence of market orientation on performance marketing through innovation in small industrial woven fabric has been conducted descriptive and verification by descriptive and explanatory survey in Riau province. The verification tool used in this research is Structural Equation Modeling (SEM) by using of Lisrel program. The analysis showed that the market orientation affects the marketing performance through innovations in small industrial woven fabric wilt in Riau province, Indonesia.

Item Type: Article
Uncontrolled Keywords: Market Orientation, Innovation, Performance Marketing, Small Industry
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: > Administrasi Bisnis
Depositing User: Mohamad Habib Junaidi
Date Deposited: 30 Sep 2022 11:39
Last Modified: 30 Sep 2022 11:39
URI: http://repository.uir.ac.id/id/eprint/15826

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