Wulandari, Dhea Trisky (2021) Pengaruh Elektronik Word Of Mouth Pada Media Sosial Instagram Terhadap Keputusan Berkunjung Ke Asia Farm Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
ABSTRACT THE ELECTRONIC INFLUENCE OF WORD OF MOUTH ON SOCIAL MEDIAINSTAGRAM ON THE DECISION TO VISITASIA FARM PEKANBARU This study aims to find out how much the significance of the electronic influence of Word Of Mouth on the decision to visit Asia Farm Pekanbaru. The total sample in this study was 100 people who were determined by nonprobability sampling techniques with accidental sampling sampling. Data analysis in this study using descriptive and percentage analysis. The results showed electronic Word Of Mouth had a significant effect on the decision to visit Asia Farm Pekanbaru. Based on the results of the Great Hypothesis Test the coefficient of determination is 0.425 meaning that the electronic influence of Word Of Mouth on visiting decisions is in the category of quite good (42.5%).
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | electronic Word Of Mouth, Decision to visit, Asia Farm | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Budi Santoso S.E | ||||||
| Date Deposited: | 26 Oct 2022 10:02 | ||||||
| Last Modified: | 26 Oct 2022 10:02 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/15807 |
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