Analisa Penjualan Herbalife Melalui Sistem Multi Level Marketing Di Kota Pekanbaru

Debora N, sustran (2020) Analisa Penjualan Herbalife Melalui Sistem Multi Level Marketing Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The research objective is to identify and analyze sales Herbalife through a Multi Level Marketing system in Pekanbaru City. Author conducted at the Herbalife Gebyarrr Healthy Home located at Jalan Radak (Simpang 4) Panam, Pekanbaru. The population is all Herbalife members at Rumah Sehat Gebyarrr Pekanbaru. Sample is the part or the number and characteristics owned by population, the sample is members who consumed Herbalife during 2017 from January to December one method is used to determine the number of samples is to use the Slovin formula, so that obtained 55 samples. While the data analysis used the method descriptive. The results of this study indicate that Herbalife products are products quality, thus consumers do not feel disadvantaged in buy Herbalife products. Respondents agree in running MLM, upline always active in recruiting new members, in addition to running MLM, The upline is always active in selling products, this is because it is big The amount of profit earned by the upline and downline really depends to the upline's hard work in selling Herbalife products. Upline MLM Herbalife always provides assistance and coaching to new members aims to make new members skilled in recruiting and Herbalife product sales. Herbalife offers quality products and Herbalife product quality is in accordance with the selling price. This condition can helps members convince the public of Herbalife products. Herbalife as a Multi Level Marketing company is legally incorporated official. Thus Herbalife MLM has a good legal guarantee for the wider community, Herbalife product consumers and members Herbalife. To avoid possible fraud and embezzlement harm to all parties, especially the Herbalife members themselves. Respondents agree that Herbalife MLM has a good support system, which is easy accessed by the members.

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