Analisis Usaha Agroindustri Dan Pemasaran Cendol Sagu Kering Samersa (Kasus Pada Usaha Samersa) Di Kelurahan Teluk Belitung Kecamtan Merbau Kabupaten Kepulauan Meranti Provinsi Riau

Iwansyah, Iwansyah (2020) Analisis Usaha Agroindustri Dan Pemasaran Cendol Sagu Kering Samersa (Kasus Pada Usaha Samersa) Di Kelurahan Teluk Belitung Kecamtan Merbau Kabupaten Kepulauan Meranti Provinsi Riau. Other thesis, Universitas Islam Riau.

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Abstract

ABSTRACT Iwansyah (164210001). Analysis of Agro-Industrial Business and Marketing of Dried Sago Cendol (Case in Samerasa Business) in Teluk Belitung Village, Merbau District, Meranti Island Regency, Riau Province, Under the Guidance of Mr. Khairizal, SP., M.M.A Agro-industry is one form of business that can increase added value, absorb labor and take advantage of market opportunities and reduce the risk of food shortages. This study aims to analyze (1) the characteristics of entrepreneurs and business profiles of Samerasa, (2) use of raw materials, processing technology, production processes and use of Samerasa's business labor, (3) analyze production costs, income and business efficiency of Samerasa (4) value added Samerasa's business, and (5) institutions, channels, marketing functions, costs, margins and marketing efficiency of Samerasa's businesses. This research was conducted in Teluk Belitung Village, Merbau District, Kepulauan Meranti Regency, Riau Province for 6 months from October 2019 to March 2020. The method used in this research is the survey method which is a case in the Samerasa business. Respondents in this study were taken by census on the Samerasa dry sago cendol agro-industry. The data collected consisted of primary data and skunde data. The results showed that the age of the agro-industrial entrepreneur of Samerasa dry sago cendol was in the productive age group, namely 47 years and the age of the workforce used was including the productive age, which was 42 years. The length of education for entrepreneurs is 6 years (SD level), and for workers 9 years (SMP level). 15 years of entrepreneurial experience and 5 years of workforce. Dependents of the entrepreneur's family of 3 people and workforce of 2 people. The business profile of the Samerasa dry sago cendol agro-industry was established in 2005 until now. The scale of the Samerasa dry sago cendol agro-industry is included in the home industry scale with its own source of capital. The technology used is still simple. The number of workers used is 2 people, including entrepreneurs. The use of wet sago raw materials for one production process is an average of 15 kg with the use of supporting materials, including: 1 bottle of pandanus paste, 3 kg of LPG gas and 60 pcs of plastic. The total cost incurred is IDR 229,527 / production process. Gross income of Rp. 720,000 / production process and net income of Rp. 490,473 / production process. The Return Cost Ratio (RCR) obtained was 3.13 and the added value was IDR 36,867 / kg. Furthermore, there are 2 marketing agencies involved in marketing Samerasa dried sago cendol in Teluk Belitung Village, namely channel I from entrepreneurs to retailers and then to consumers. Channel II entrepreneurs to consumers. Marketing margin I is IDR 3000 / pack with an efficiency of 8.66%. Channel II does not have a marketing margin because the purchasing price of entrepreneurs and the selling price of entrepreneurs to consumers is the same.

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