Pengaruh Label Halal dan Bonus Dalam Kemasan Terhadap Keputusan Pembelian Pada Produk Kinder Joy (Studi Kasus Konsumen yang Berbelanja Di Alfamart Pekanbaru)

Nita, Alvio (2020) Pengaruh Label Halal dan Bonus Dalam Kemasan Terhadap Keputusan Pembelian Pada Produk Kinder Joy (Studi Kasus Konsumen yang Berbelanja Di Alfamart Pekanbaru). Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to determine the effect of halal labels and bonuses in packaging on purchasing decisions on Kinder Joy products for consumers who shop at Alfamart Pekanbaru. The sample in this study were consumers who bought Kinder Joy products at Alfamart Pekanbaru. So that the sampling was purposive sampling with a sample size of 80 consumers. The data analysis technique used is multiple regression analysis. Based on the results of the study, it shows that partially the halal label variable as well as the bonus in the packaging has a positive and significant effect on purchasing decisions on Kinder Joy Products (Case Study of Consumers who Shop at Alfamart Pekanbaru). Simultaneously the halal label and bonuses in packaging have a positive and significant effect on purchasing decisions on Kinder Joy products (Case Study of Consumers who Shop at Alfamart Pekanbaru).

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