Juanda, Hadi (2022) Persepsi Mahasiswa Fikom Tentang Konten Youtube Gaming (Studi Kualitatif Pada Youtuber Gaming Jess No Limit). Other thesis, Universitas Islam Riau.
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Abstract
The development of online mass media platforms is currently growing very rapidly, many platforms appear as areas of creativity, land for memorizing and so on. Since the development of platforms in online mass media began to hit among the public, making creators in Indonesia began to emerge to develop their creativity. One of the most popular online platforms today is YouTube, YouTube itself has given birth to many creators with interesting content in different ways. free, even youtube also pays to creator content in the form of adsense to creators who have met the categories. This phenomenon has made the content of YouTube creators or who are often referred to as YouTubers start flocking to make money through this platform, so that various kinds of content have emerged on YouTube, some content that is quite trending on YouTube today, such as podcasts, pranks, education, business. , gaming and others. This study uses a qualitative method using the New . theory The media as for the subject of this research is Jess No Limit's Youtube account. Data collection was obtained from observations and interviews. Based on the discussion above, Peradis concluded that jess no limit on its content gave rise to different perspectives in each audience. This is influenced by several factors such as psychological, environmental and family factors. The perception that is born is different for each person, whether it is positive or negative depending on which side the perception appears. Furthermore, this perception arises based on the same object, perception also causes various judgments, both positive and negative. Perception will also be influenced by the branding of the object. In this case, it is flexible depending on the object.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | mass media, youtube | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Ilmu Komunikasi | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 20 Sep 2022 10:05 | ||||||
| Last Modified: | 20 Sep 2022 10:05 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/15223 |
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