“Pengaruh Citra Merek Dan Label Halal Terhadap Keputusan Pembelian Handbody Hijab Fresh” (Studi Kasus Mahasiswi Fakultas Ekonomi Universitas Islam Riau)

Anggelia, Vira (2020) “Pengaruh Citra Merek Dan Label Halal Terhadap Keputusan Pembelian Handbody Hijab Fresh” (Studi Kasus Mahasiswi Fakultas Ekonomi Universitas Islam Riau). Other thesis, Universitas Islam Riau.

Text 165210561.pdf - Submitted Version Download (1MB)

Abstract

This study aims to determine the effect of Brand Image and Halal Label on purchasing decisions for Handbody Hijab Fresh. The data collection technique in this study used a questionnaire, while the data analysis technique used multiple linear regression. The sample used in this study were 30 female students using non-probability sampling techniques (purposive sampling). The analysis tool of this research is descriptive and uses SPSS Version 2.2. The results of this study indicate that based on the results of the respondents' responses there is a positive and significant influence on the purchasing decision of Hijab Fresh handbody lotion. This can be seen from the value of Brand Image with t count> t table, halal label with t count> t table, thus brand image and halal label can improve purchasing decisions for Hijab Fresh hanbody.

Actions (login required)

View Item