Pengaruh Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Properti Pada PT. Mandevilla Pekanbaru

Sunandar, Muhaji (2020) Pengaruh Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Properti Pada PT. Mandevilla Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to analyze the effect of product, price, and promotion on property purchase decisions at PT. Mandevilla Pekanbaru. The number of samples in this study were 30 respondents and used the area sampling method. This research uses multiple linear regression analysis method. The results of this study indicate that there is a simultaneous influence on the variables (product, price, and promotion) on purchasing decisions, it can be seen that the significant value is below 0.06 and Fcount (31.364)> Ftable (2.98). The results of this study also show that the value of t count on the variable is (2.271), the price is (2.483) and the promotion is (2640) is greater than t table (2.055), it is stated that there is an influence on the purchase decision. In the determination test, there is an influence of 78% of the independent variables (product, price, and promotion) on the dependent variable (purchase decision). Meanwhile, 22% can be accessed by other variables and not included in this regression analysis, such as brand image, brand equity, location and others.

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