Afifa, Nur (2022) Pengaruh Harga, Gaya Hidup, Kepercayaan Terhadap Keputusan Mahasiswa Membeli Produk Kecantikan Secara Online (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis UIR). Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine whether there is an effect of price on purchasing decisions, the influence of lifestyle on purchasing decisions, the effect of trust on purchasing decisions and the influence of price, lifestyle and trust on purchasing decisions. The sample in this study were management students of the Faculty of Economics and Business UIR who had purchased beauty products online as many as 100 people with the sampling technique using the Porpusive Sampling Technique. The data processing method uses Multiple Liner Regression. The results of this study indicate that price does not have a positive and significant effect on purchasing decisions, Lifestyle has a positive and significant effect on purchasing decisions, Trust has a positive and significant effect on purchasing decisions, and Price, Lifestyle and Trust have a positive and significant influence on purchasing decisions. positive and significant effect on purchasing decisions.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Afwa, Awliya UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Hidayat Romi UNILAK |
| Date Deposited: | 08 Sep 2022 12:53 |
| Last Modified: | 08 Sep 2022 12:53 |
| URI: | https://repository.uir.ac.id/id/eprint/15000 |
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