Pengaruh Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Di Resti Optikal Pekanbaru

Resti, Hanifa (2022) Pengaruh Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Di Resti Optikal Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

THE INFLUENCE OF PRODUCTS, PRICES, AND PROMOTIONS ON PURCHASE DECISIONS AT RESTI OPTICAL PEKANBARU HANIFA RESTI 185210549 ABSTRACT The purpose of this study was to determine the effect of product, price, and promotion on purchasing decisions. This research focuses on the price, promotion and purchasing decisions of the product. The variables used in this research are Product(X1), Price(X2), and Promotion(X3), the dependent variable is Purchase Decision. The sample in this study were Resti Optical customers or consumers, totaling 59 respondents with the sampling technique using the Porpusive Sampling Technique. The data analysis method used in this study is Multiple Linear Regression Analysis, Validity Test, Reliability Test, Partial T Test, and Simultaneous F Test. The results of the tests that have been carried out are the product has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, promotions have a positive and significant effect on purchasing decisions, and products, prices and promotions simultaneously have a positive and significant effect on purchasing decisions.

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