Strategi Pemasaran Dalam Meningkatkan Penjualan Suku Cadang Kendaraan Bermotor Bengkel Muslim Di Kota Rengat (Studi Kasus Pada Mahasiswa Universitas Islam Riau)

Rf, Bhayu Jatiningrum (2022) Strategi Pemasaran Dalam Meningkatkan Penjualan Suku Cadang Kendaraan Bermotor Bengkel Muslim Di Kota Rengat (Studi Kasus Pada Mahasiswa Universitas Islam Riau). Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study is to find out and analyze how marketing strategies in increasing sales of motor vehicle parts in the city of Rengat. The population in this study is consumers who have visited and serviced motorcycles in Muslim motorcycle workshops. Sampling techniques in this study using Judgement Sampling are based on the consideration of authors / researchers who number 50 people. The data analysis techniques in this study use qualitative deskritive analysis. The results of this study show that the marketing strategy in increasing sales of motor vehicle parts in the city is already well underway. The more dominant aspect of marketing of this marketing strategy is products and services.

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