Pengaruh Country Of Origin Dan Persepsi Kualitas Terhadap Minat Pembelian (Studi Pada Pusat Penjualan Xiaomi-Pekanbaru)

Syahputra, Hafiz (2022) Pengaruh Country Of Origin Dan Persepsi Kualitas Terhadap Minat Pembelian (Studi Pada Pusat Penjualan Xiaomi-Pekanbaru). Other thesis, Universitas Islam Riau.

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Abstract

THE EFFECT OF COUNTRY OF ORIGIN AND PERCEIVED QUALITY ON THE INTEREST IN BUYING ON XIAOMI SMARTPHONE PRODUCTS (Study at Xiaomi Sales Center - Pekanbaru) By: HAFIZ SYAHPUTRA Preceptor Lecturer: SUSIE SURYANI, SE., MM ABSTRACT This study aims to determine the effect of Country Of Origin and Perceived Quality on Interest Buy on Xiaomi Smartphone Products (Study At Xiaomi Sales Center Pekanbaru). Country Of Origin is a person's view of a product from the country of origin of the product concerned. Perceived quality is an opinion or estimation of certain qualities. Country of origin perceived quality can have an impact on buying interest. With the influence of country of origin and perceived quality of buying interest then the product from the country of origin and have a perceived quality so that consumer buying interest appears. This research was conducted at Xiaomi sales center Pekanbaru. This study took the number of respondents ie 91 people. Data obtained through questionnaires. The data from the questionnaire is further processed using statistical analysis that is simple linear analysis, multiple linear analysis, determination analysis, and significance test with t test (partial), F (simultaneous) test. The results showed that the test results of the first t test hypothesis that is country of origin to buy interest is tcount (15.815) > ttabel (1,780) means country of origin significant effect on buying interest. Both perceived quality of buying interest is titung (9,982)> ttable (1.780) meaning there is significant influence between perceived quality to consumer buying interest. F test results of country of origin and perceived quality of buying interest are F arithmetic (123.673)> F table (3.097). This means that the country of origin and perceived quality simultaneously significantly influence consumer buying interest.

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