Mastianah, Sri (2020) Pengaruh Kepercayaan, Persepsi Resiko Dan Keamanan Terhadap Minat Beli Konsumen Pada Motor Second Studi Kasus CV. Karya Mandiri Motor. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to analyze the effect of trust, perceived risk and safety on consumer buying interest in the second motorbike case study CV. Karya Mandiri Motor, using proportional random sampling technique. The sample in this study amounted to 68 people. The data analysis technique used is multiple regression analysis. Based on the research results indicate that partially or simultaneously the variables of trust, perceived risk and safety have a positive and significant effect on consumer purchase interest in the Second Motorbike Case Study CV. Karya Mandiri Motor.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Efnita, Yul UNSPECIFIED |
| Uncontrolled Keywords: | trust, risk perception, security, buying interest |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Budi Santoso S.E |
| Date Deposited: | 06 Sep 2022 09:08 |
| Last Modified: | 06 Sep 2022 09:08 |
| URI: | https://repository.uir.ac.id/id/eprint/14883 |
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