Ali, M. Aspar (2021) Analisis Inovasi Produk Yang Diterapkan Oleh Wirausaha Dalam Kegiatan Usaha (Studi Kasus Pada Usaha Brocco Es Krim Di Pekanbaru). Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine the product innovation that is applied in the Brocco Ice Cream business in Pekanbaru City in business activities. The innovation indicators used in this research consist of Offerings, Solutions, Supply Chain, Process and Customer Prense. This research is located on Jl. Brigadier General Katamso Pekanbaru City. The type of research used in this study is Based on the results of the study it can be concluded that from the Innovations that have been Offerings, Solutions, Supply chains, Processes, Customers and Prense. Constraints faced by SMEs that have not been able to compete include capital and lack of knowledge of technology in product packaging, food so that it reaches customers who are outside the city.
| Item Type: | Thesis (Other) | |||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | |||||||||
| Divisions: | > Administrasi Bisnis | |||||||||
| Depositing User: | Budi Santoso S.E | |||||||||
| Date Deposited: | 13 Sep 2022 09:56 | |||||||||
| Last Modified: | 13 Sep 2022 09:56 | |||||||||
| URI: | http://repository.uir.ac.id/id/eprint/14857 |
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