Sandriana, Tria (2022) Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Sepeda Motor Scoopy Pada PT Capella Nusantara Dinamik Air Molek Inhu. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine and analyze the effect of product quality and brand image on purchasing decisions for Scoopy motorcycles at PT. Capella Dinamik Nusantara Dynamic Water Molek Inhu. The population in this study are consumers who buy scoopy motorbike at the Honda dealer PT Capella Inhu from January to September 2021. The sampling technique in this study uses purposive sampling and the slovin formula, which is 85 people. Data collection techniques in this study used a questionnaire or questionnaire. The data analysis technique in this study uses descriptive analysis and SPSS 26. The results of this study indicate that product quality and brand image partially and simultaneously significant influence the purchasing decision of Scoopy motorcycles at PT. Capella Dinamik Nusantara Dynamic Water Molek Inhu
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product Quality, Brand Image And Purchase Decision. | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Saputra Yogi UNILAK | ||||||
| Date Deposited: | 05 Sep 2022 09:17 | ||||||
| Last Modified: | 05 Sep 2022 09:17 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/14810 |
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