Anwar, Desyee Ariani (2022) Pengaruh Produk, Harga Terhadap Keputusan Pembelian Online Pada Shopee (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Riau). Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine whether there is an effect of product on purchasing decisions, the effect of price on purchasing decisions, and the effect of products and prices on purchasing decisions. The sample in this study were students of the Faculty of Economics and Business, Islamic University of Riau, taking as many as 100 respondents who had shopped at shopee. With the formula Lemeshow (1997). The sampling technique used is the Porpusive Sampling Technique. The method for data processing uses the Data Collection Scale Technique, Multiple Liner Regression, Coefficient of Determination, Partial T test, and Simultaneous F test. The results of the tests that have been carried out are the product has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions , and Products and Prices have a positive and significant effect on Purchase Decisions
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product, Price, and Purchase Decision | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Saputra Yogi UNILAK | ||||||
| Date Deposited: | 02 Sep 2022 09:56 | ||||||
| Last Modified: | 02 Sep 2022 09:56 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/14767 |
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