Analisis Keputusan Pembelian Batik Pada Galery Batik Riau Rani Kota Pekanbaru

Ridwan, Gustriono (2022) Analisis Keputusan Pembelian Batik Pada Galery Batik Riau Rani Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Purchase decisions are part of the components of consumer behavior in consuming attitudes. The purchasing decision process of a consumer to buy a product is influenced by various factors. Knowing the influencing factors and the form of influence given, will be very helpful in preparing marketing strategies and evaluating marketing strategies. Purchasing decisions consist of several indicators, namely the introduction of needs, information search, evalu ation of alternatives, purchase and consumption, evaluation of alternatives after purchase. The research method used in this research is quantitative research with descriptive research type. Data collection techniques using questionnaire techniques, observ ation techniques, and documentation techniques. The results of the study show that the average consumer is satisfied after making a purchase decision at the Gallery Batik Tabir Riau Rani and the results show that the average consumer will return and recomm end the Galery Batik Tabir Riau Rani product to family or friends.

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