Aziz, Abdul (2022) Pengaruh Suasana Restoran (TOKO) Terhadap Minat Beli Konsumen Pada Usaha Bakso Mataram Marpoyan Kota Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine the effect of restaurant atmosphere on consumer buying interest in Bakso Mataram Marpoyan Pekanbaru City. The type of research I use is descriptive survey research with quantitative research methods because researchers get data by analyzing data and by describing or describing data by observing the research site. The importance of restaurant atmosphere due to the influence of Bakso Mataram Marpoyan, Pekanbaru City affects the restaurant atmosphere. The results showed that the restaurant atmosphere was seen from three indicators, namely exterior, interior, lay out ,. While consumer buying interest is seen from four indicators, namely price, product, service, and reference expected at Bakso Mataram Marpoyan, Pekanbaru City.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Yogia, Moris Adidi UNSPECIFIED |
| Uncontrolled Keywords: | Restaurant atmosphere, consumer buying interest |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | > Administrasi Bisnis |
| Depositing User: | Mohamad Habib Junaidi |
| Date Deposited: | 31 Aug 2022 10:44 |
| Last Modified: | 31 Aug 2022 10:44 |
| URI: | http://repository.uir.ac.id/id/eprint/14666 |
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