Analisis Pemasaran Nanas Di Desa Pagaruyung Kecamatan Tapung Kabupaten Kampar Provinsi Riau

Cahyo, Agung Dwi (2020) Analisis Pemasaran Nanas Di Desa Pagaruyung Kecamatan Tapung Kabupaten Kampar Provinsi Riau. Other thesis, Universitas Islam Riau.

Text 144210113.pdf - Submitted Version Download (1MB)

Abstract

Pineapple Marketing Analysis in Pagaruyung Village, Tapung District, Kampar Regency, Riau Province, guided by Mrs. Hj. Sri Ayu Kurniati, SP., M.Sc. Pagaruyung Village is one of the villages in Tapung District with some of its residents making a living as pineapple farmers, farmers generally sell their produce to collectors with varying selling prices and are set unilaterally by collector traders Weak market information and the absence of a forum in the form of farmer groups make farmers have no bargaining power (bargaining power). This study aims to analyze (1) the characteristics of farmers and traders; (2) marketing institutions and channels (3) cost margin, profit, and marketing efficiency. This study used a survey method in Pagaruyung Village, Tapung District, Kampar Regency, Riau Province. This research was carried out for 6 months, starting from December 2020 to May 2021. Sampling of farmers was carried out by simple random sampling with a total of 30 people, respondents . Collecting traders and wholesalers were selected by census with a total of 5 people and 3 people respectively and retailers were selected by simple random sampling as many as B people. The data used in the form of primary data and secondary data and analyzed descriptively qualitatively and quantitatively. The results showed that (1) the average pineapple farmer was 44.63 years old (productive), the average length of education was 8.50 years (junior high school equivalent), the average farming experience was 7.90 years, and the average family dependents are 3 people. Meanwhile, traders have an average age of 49.69 years (productive), 7,381 years of education (equivalent to junior high school), 9.50 years of business experience (long enough), and the number of dependents of a family is 3 people. The farm profile shows that the average pineapple farm has an area of ​​1.19 ha with a capital of Rp. 28,818,000, and the number of workers is 2 people. (2) The marketing institutions involved are collectors, wholesalers, and retailers, which form 2 marketing channels, namely from farmers, collectors, wholesalers, retailers, and consumers (marketing channel I) and from farmers, collectors. , retailers, and consumers (marketing channel II) The marketing institutions in channel I and II all carry out all existing marketing functions. (3) The cost of marketing on the channel is Rp. 5490/kg and channel ll Rp. 4,941/kg The marketing margin for channel I is Rp. 12,000/kg and channel II is Rp. 11,000/kg. The marketing profit for channel I is Rp. 6,510/kg and channel II is Rp. 6.059/kg. Marketing efficiency shows that channel 1 (Ep = 26.71%) is more efficient than channel I (Ep = 28.15%) Farmer's share in marketing channels I and II are respectively 38.46% and 40.54% Keywords: Efficiency, Pineapple, Marketing

Actions (login required)

View Item