Analisis Semiotika Terhadap Iklan Sosis So Nice Versi “Dimanapun Kau Berada"

Putri Ananda, R. Ayu (2022) Analisis Semiotika Terhadap Iklan Sosis So Nice Versi “Dimanapun Kau Berada". Other thesis, Universitas Islam Riau.

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Abstract

Semiotic Analysis of So Nice Sausage Advertisement Version “Wherever You Are” R. Ayu Putri Ananda (NPM: 169110156) The purpose of this study is to explain the cultural representation of the So Nice sausage advertisement wherever you are. This study uses the signs and cultural elements in the So Nice sausage advertisement wherever you are. The various meanings of the messages in the So Nice sausage advertisement wherever you are. This study used descriptive qualitative method. Data collection techniques include documentation and observation. The results of this study indicate that explaining the cultural representation of the So Nice sausage advertisement wherever you are. Every mass media in conveying something must have a message. Likewise with advertisements, through visual and verbal depictions of various expressions and characters of the players will give messages to the audience either implicitly or explicitly. Through the content of the message it contains, the advertisement can also be used as informal education for the audience. However, often the messages contained in the advertisements are inseparable from certain values, such as ideological, cultural, or political biases from the advertiser. Then how is the message contained in the sausage advertisement so nice which is the object of this author's research. One of the messages to be conveyed to the public through this advertisement is to teach us about the establishment of cohesiveness and remind each other in any condition, if one of us knows what is good and what is bad. As what is depicted in this ad that by reinforcing each other

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