Krisdiansyah, Arif (2020) Pengaruh Label Halal Terhadap Keputusan Pembelian Mie Instan Korea Shin Ramyun (Studi Kasus Pada Remaja Muslim Di Kecamatan Senapelan). Other thesis, Universitas Islam Riau.
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Abstract
This study aims to see and analyze the effect of the halal label on the decision to buy Korean instant noodles, Shin Ramyun. The variables of this research are the halal label and purchase decisions. The sample criteria in this study were Muslim adolescents in Senapelan District who had consumed Shin Ramyun Korean Instant Noodles and were aged 20-24 years. The sample used in this study were 50 respondents who were taken using purposive sampling and the method using data using a questionnaire. The analytical method used is descriptive analysis and statistical analysis using simple linear regression analysis, and hypothesis testing using the t test. The results showed that partially the halal label variable had a positive and significant effect on purchasing decisions for Shin Ramyun Korean Instant Noodles.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Halal Label, Purchase Decision | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Mia | ||||||
| Date Deposited: | 25 Aug 2022 10:17 | ||||||
| Last Modified: | 25 Aug 2022 10:17 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/14371 |
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