Manalu, Sari Enjelina (2022) Pengaruh Promosi Media Sosial Instagram Terhadap Keputusan Pembelian Jasa Dian Wedding Organizer Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This Study aims to learn how the campaign of social media has affected the decision to purchase service of Dian Wedding Organizer Pekanbaru. This study uses a quantitative descriptive method with a total of 59 respondens. Analysis has come to the conclusion that the promotion of social media on Instagram has a positive and significant impact on the decison to purchase service of Dian Wedding Organizer Pekanbaru.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Asril, Asril UNSPECIFIED |
| Uncontrolled Keywords: | promotion, social media, instagram, purchase decision |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Mohamad Habib Junaidi |
| Date Deposited: | 25 Aug 2022 10:16 |
| Last Modified: | 25 Aug 2022 10:16 |
| URI: | https://repository.uir.ac.id/id/eprint/14367 |
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