Afidah, Nur (2022) Pengaruh Bauran Pemasaran Ritel Terhadap Keputusan Pembelian Pada Satu Cahaya Mini Mart Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine the effect of Product, Price, Promotion, and Service partially on purchasing decisions at Satu Cahaya Mini Mart Pekanbaru. And the influence of the Retail Marketing Mix simultaneously on purchasing decisions at Satu Cahaya Mini Mart Pekanbaru.Using incidental sampling technique with the number of respondents as many as 100 consumers. Multiple regression test was used for data analysis in this study. The results showed that partially Product, Price, Promotion, and Service had a positive and significant effect on purchasing decisions at Satu Cahaya Mini Mart Pekanbaru. And simultaneously the Retail Marketing Mix has a positive and significant effect on purchasing decisions.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Retail Marketing Mix, Purchase Decision. | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 25 Aug 2022 10:15 | ||||||
| Last Modified: | 25 Aug 2022 10:15 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/14362 |
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