Mayori, Chindy (2022) Intensi Konsumen Terhadap Produk Skincare Halal Di Pekanbaru : Pendekatan Theory Of Planned Behavior. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to analyze the factors that influence consumer intentions towards halal skincare products in Pekanbaru. Data was collected using a questionnaire from 100 respondents. This study uses a descriptive analysis method with a quantitative approach which is analyzed using multiple linear regression with the help of SPSS version 25 software. The results show that partially attitude has a positive and significant effect on consumer intentions to buy halal skincare products in Pekanbaru, as well as behavioral control that positive and significant effect on consumer intentions to buy halal skincare products in Pekanbaru and subjective norms have no significant effect on consumer intentions to buy halal skincare products in Pekanbaru.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Halal, Skincare Products, Consumer Intentions, Theory of Planned Behavior | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 25 Aug 2022 10:13 | ||||||
| Last Modified: | 25 Aug 2022 10:13 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/14349 |
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