Analisis Rantai Pasok dan Nilai Tambah Dalam Menentukan Strategi Pengembangan Usaha Perdagangan Komoditas Kelapa Di Kabupaten Indragiri Hilir Provinsi Riau

Murdhani, Benny (2020) Analisis Rantai Pasok dan Nilai Tambah Dalam Menentukan Strategi Pengembangan Usaha Perdagangan Komoditas Kelapa Di Kabupaten Indragiri Hilir Provinsi Riau. Masters thesis, Universitas Islam Riau.

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Abstract

Indragiri Hilir Regency is one of the largest coconut-producing regions in Indonesia, the majority of the people of Indragiri Hilir Regency depend their lives from the coconut sector from the plantation to the industrial sector. Thus the coconut commodity greatly influences the economy in Indragiri Hilir district. so that the coconut trading system needs to be maintained from the level of supply, added value and the development strategy of the coconut commodity trading business in Indragiri Hilir district. Based on the results of research conducted in the coconut trading supply chain structure in the downstream Indragiri district which is equipped with product flow, financial flow and information flow that flows along the coconut supply chain including: Farmers, Emperors, Toke, DO and Factory. While the concept of value-added analysis of the coconut trade used in this study is the added value of the acquisition of business actors due to a transaction of coconuts from farmers - collectors-to-companies / coconut processing factories. Value added analysis of the coconut business is carried out to determine the value added that results from coconut transactions from farmers to coconut mills. Value added analysis includes gross value added and net value added. Based on the analysis of the value added brutto with factory sales of Rp 150, while for retail Rp 600, -. While based on the analysis of net value added with sales to the factory of Rp. 150, and retail at Rp. 600, -. The coconut business development strategy based on the results of research conducted with the SWOT Analysis method resulted in 11 alternative strategies for developing coconut commodity trading business in Inhil Regency, namely 4 SO strategies, 4 WO strategies, 2 ST strategies, 1 WT strategy. The selection of strategies is done by using the QSPM Metrics to produce four main strategies, namely: 1) Increasing the promotion of buying / selling coconuts Obtaining the Highest Total Attractiveness Score (Bag) of 5,167156, 2) Conducting the innovation of the coconut trading business Obtaining a Total Attractiveness Score (Bag) of 5.027991 , 3) Increasing the capacity of business owners and workers through a series of training and coaching from the government Obtaining a Total Attractiveness Score (Bag) of 4.94965, 4) Increasing the frequency of transactions Obtaining a Total Attractiveness Score (Bag) of 4.93832.

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