Analisis Personal Branding Dalam Youtube Channel Content Creator Fiki Naki

Alfarisi, Raihan (2022) Analisis Personal Branding Dalam Youtube Channel Content Creator Fiki Naki. Other thesis, Universitas Islam Riau.

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Abstract

The presence of YouTubers or content creators on the YouTube social media platform. In this case, YouTubers need personal branding so that there is a difference from other content creators and can maintain their existence on YouTube. It's the same with Fiki Naki, with a YouTube account that has been created by demonstrating foreign language skills. This study uses a qualitative method with a descriptive approach. There were three informants in this study, namely Fiki Naki, an expert informant on personal branding, and a supporting informant, namely the subscriber Fiki Naki. The data analysis technique used in this research is a descriptive analysis using Peter Montoya's theory regarding eight models of personal branding formation, namely specialization, leadership, personality, difference, visibility, unity, firmness, and good name. Based on the results of the study, of the eight models, Fiki Naki has these eight concepts, but the most dominant ones implemented by Fiki Naki are specialization, personality differences, and looks. Informing personal branding on his YouTube account, Fiki Naki also uses hashtags or hashtags in each of his video content so that it is easily found by people who want to watch the content.

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