Strategi Komunikasi Program CSR Oleh Bagian Communication And Relation PT. Pertamina Refinery Unit II Dumai

Triono, Alwahyu (2021) Strategi Komunikasi Program CSR Oleh Bagian Communication And Relation PT. Pertamina Refinery Unit II Dumai. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the CSR Program Communication Strategy by the Communication and Relations Division of PT. Pertamina Refinery Unit II Dumai. Selection of informants using purposive techniques, namely taking or selecting informants using certain considerations that are in accordance with the specific characteristics possessed by the researcher. Data analysis in this study used qualitative analysis. Qualitative research research is in the form of data collection in the form of verbal reports naturally and as it is (in the form of interview transcripts or written narratives and analysis of all of these things is carried out textually. From the results of the study, it can be seen that the communication strategy carried out by PT. Pertamina RU II Dumai in the Corporate Social Responsibility program activities, by paying attention to the elements of communication, the communication strategy is to know which audiences will be targeted in the Corporate Social Responsibility activities of PT Pertamina RU II Dumai, followed by compiling messages to be conveyed so that they are interesting and easy to understand , as well as determining how the method of delivering information can be well received by the target audience, then selecting and using appropriate and effective media and finally determining communicators who have credibility and attractiveness in the process of delivering messages. san. There are two communication barriers that occur when delivering messages in Corporate Social Responsibility program activities, namely: a) internal barriers, in the form of changes in positions or job transfers of employees of the CSR Division b) human resources who have non-uniform levels of understanding and abilities

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