Pengaruh Bauran Pemasaran Eceran (Retailing Mix) Terhadap Keputusan Pembelian Pada Minimarket Andalan 511

Lestari, Indriyani Puji (2021) Pengaruh Bauran Pemasaran Eceran (Retailing Mix) Terhadap Keputusan Pembelian Pada Minimarket Andalan 511. Other thesis, Universitas Islam Riau.

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Abstract

ABSTRACT THE EFFECT OF RETAILING MIX (RETAILING MIX) ON PURCHASE DECISIONS AT THE 511 MAIN MARKET BY : INDRIYANI PUJI LESTARI 175210517 The purpose of this study was to determine the effect of the marketing mix on purchasing decisions at the Mainstay Minimarket 511 Pekanbaru. The population taken in this study was 8,204 consumers in November 2020, determining the sample using the probability sampling method through a simple random sampling technique. Therefore, the sample used in this study was 100 visitors. The data collection technique used in this research is by using questionnaires and interviews. The data analysis used in this research is descriptive analysis and multiple linear regression analysis. Based on the calculation results, the F test shows that Fcount is greater than Ftable which indicates that there is simultaneously a significant influence between the retail marketing mix (retailing mix) on purchasing decisions at the 511 Mainstay Minimarket. The t-test results show that partially the price variable (X2) and facilities Physically (X5) there is a significant influence on purchasing decisions at Minimarket Andalan 511, while the product (X1), promotion (X3) and service (X4) variables have no effect.

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