Pengaruh Display Terhadap Minat Beli Pada Minimarket Alfamart SPBU UKUI, Kecamatan Ukui, Kabupaten Pelalawan

Fitriyani, Eki Widia (2021) Pengaruh Display Terhadap Minat Beli Pada Minimarket Alfamart SPBU UKUI, Kecamatan Ukui, Kabupaten Pelalawan. Other thesis, Universitas Islam Riau.

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Abstract

THE EFFECT OF DISPLAY ON BUYING INTEREST IN UKUI SPBU MINIMARKET, KECAMATAN UKUI, PELALAWAN DISTRICT ABSTRACT Eki Widia Fitriyani This study aims to see the effect of display on buying interest at the Ukui Gas Station, Ukui District, Pelalawan Regency. This study also aims to determine the dimensions of display that have the most influence on buying interest. This type of research which is located in Spbu Ukui Minimarket, Ukui District, Pelalawan Regency is a descriptive quantitative method in examining group status, human being an object of a thought system or a class of events in the present. Sampling using insindental sampling. Based on the X variable, namely Display with Windows Display Indicators, Interior Display, Exterior Display, gets results from respondents with the results of the agreed category, while for the Y variable buying interest with the of Transactional Interest, Referential Interest, Preferential Interest, Exploratory Interest gets results from respondents with category results agree. The results of the simple linear regression equation research show that Display has a significant relationship to Purchase Interest. The results obtained by the regression equation between Display and Purchase Intention, namely Y = 12.463 + 0.779X in other words, if the Display is equal to 0 (Fixed) then the consumer's Purchase Intention is = 12,463 besides that if the change in the display variable is 1 unit, the Purchase Interest variable will change by 0.779.

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